Will Greenwashing Result in Brand Avoidance? A Moderated Mediation Model
نویسندگان
چکیده
Greenwashing has become a widespread phenomenon and obstructs green products, but literature on how consumers react to misbehaving brands is still scarce. This study aims investigate the effect of greenwashing consumers’ brand avoidance, integrating mediating hypocrisy moderating CSR–CA belief. Data were acquired from questionnaire survey 317 consumers. Hypotheses tested in first-stage moderated mediation model with bootstrapping method using PROCESS program SPSS. The empirical results demonstrated that positive which partially mediated by hypocrisy. Meanwhile, effects avoidance are both weaker at higher levels Furthermore, also Based these findings, we recommend fulfill their environmental claims balance quality control, manufacturing costs environment protection. Moreover, government protection organizations should educate public there not necessarily tradeoff between corporate social responsibility (CSR) capability (CA).
منابع مشابه
The Relationship between Internet Addiction and Internalizing Problems in Overweight/Obese Adolescents: A Moderated Mediation Model
To explore the relationship of Internet addiction, coping styles, stressful life events and internalizing problems in overweight/obese adolescents, this research surveyed 1438 middle school students among which 245 overweight and obesity (non-clinical cases) were screened based on the body mass index (BMI) percentile criteria of Working Group on Obesity in China (WGOC) by a series of questionna...
متن کاملParental Education and Aggressive Behavior in Children: A Moderated-Mediation Model for Inhibitory Control and Gender
Aggressive behaviors are highly prevalent in children. Given their negative consequences, it is necessary to look for protective factors that prevent or reduce their progress in early development before they become highly unshakable. With a sample of 147 children, the present study aimed to assess the relation between parental education and inhibitory control in the aggressive behavior of child...
متن کاملParallel, Serial, and Moderated Mediation 1 Running Head: PARALLEL, SERIAL, AND MODERATED MEDIATION The Health Belief Model as an Explanatory Framework in Communication Research: Exploring Parallel, Serial, and Moderated Mediation
The health belief model (HBM) posits that messages will achieve optimal behavior change if they successfully target perceived barriers, benefits, self-efficacy, and threat. While the model seems to be an ideal explanatory framework for communication research, theoretical limitations have limited its use in the field. Notably, variable ordering is currently undefined in the HBM. Thus, it is uncl...
متن کاملKnowledge processes, knowledge-intensity and innovation: A moderated mediation analysis
(2011) "Knowledge processes, knowledge-intensity and innovation: a moderated mediation analysis", Journal of Knowledge Management, Purpose – The purpose of this paper is to examine innovation from a knowledge-based view by exploring the effect of knowledge processes and knowledge intensity on innovation performance. Design/methodology/approach – First, a theoretical model of the connections bet...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su14127204